After the “Panda” update Google made to its algorithms earlier this year, a new set of SEO rules is now dominant. No longer can spammy, black hat SEO tactics be enough to rank well. According to Scottsdale SEO firm New Untitled, quality is now the name of the game. And although this always should have been the rule, it’s only now being enforced.
Typically, a website that wanted to rank well for its keywords would do a number of things to perform well in the search engine results pages (SERPs). The first thing to do would be to build a quality site with useful, interesting and original content and information. This is where the first problem lies: too many times, website owners don’t want to take the time to create high value content.
Because creating original content is so time consuming, too many people try to take shortcuts by creating copied content that can be found on hundreds of other websites across the Internet. Unfortunately, this does nothing to help their organic rankings.
The next logical step is to create an offsite promotional plan that includes link building and social media. Again, too many webmasters don’t want to take the time to fully perform these tasks, so they outsource them or use software programs to automate this area of SEO and marketing. Again, the lack of effort and time translates into poorly optimized websites.
This is where quality comes in: the Panda update essentially got rid of those sites with poor content and poor SEO. It’s the process of search engine evolution: survival of the most helpful. After all, that’s the goal of search engines: to provide the best results to search queries. So the next time you need to do SEO the right way, consider the new rules of SEO and go with a Phoenix SEO agency you can trust.